"Unconventional Beauty" with Cherylanne DeVita

airs every Monday at 10:00 AM pacific time

Cherylanne DeVita, Ph.D.


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"Beauty is in the eye of the beholder".  An old adage we all know. But we all knew there was an unspoken standard as to what was beautiful.


We do know, beauty is a powerful commodity and it drives world economies.


My personal story is a common one and as ironic as I have always thought, embarrassed to tell people I traveled in the world of beauty.


Each week together we are going to explore what women are doing still in search of “Perfection”, look at alternative and natural solutions to bring out our very best selves and flourish, take a look at self-image, the crazy of "beautiful" and shatter the old adages creating together a new amalgam, a new paradigm of what is beautiful. Because it’s time.


Welcome to Unconventional Beauty - The Podcast 

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Cherylanne DeVita, Ph.D.

Cherylanne is Founder and CEO of DeVita International, Inc. an Arizona company
specializing in designing, distributing naturally sourced personal care products. After leaving traditional medical school, she co-founded a training program for alternative therapeutic modalities for primary health care practitioners in Arizona receiving recognition and licensing by the Arizona State Board for Private Postsecondary Education.

Dr. DeVita is a published author, innovator, national lecturer and a frequent guest on television and radio. 

She has been quoted and cited as an expert in her field by many authorities in the field of holistic health and safe skin care.

In 2018 Cherylanne was awarded the AZ Small Business Association’s Exporter of the Year in Arizona and Innovator of the Year Award by the Arizona Republic.

In 2020 Dr. DeVita received a patent for her unique approach to aloe vera based skin care in the development of Aloe-Hyplex, an ingredient which lies at the heart of all of her skin care formulations.

In addition to her premier skin care products featured nationwide in finer natural product stores, Cherylanne serves the local community with her executive board participation for 20 years with Alice Coopers Solid Rock Teen Centers.

Boards & Recognition

  • Executive Board Member on Alice Cooper’s Solid Rock Foundation

  • Certified Woman Owned Business through WBENC

  • 2012 Recipient of Inc. 500/500 fastest growing businesses in US

  • 2015 Arizona Innovator Award – Arizona Republic News Media

  • Phoenix Institute Herbal Medicine/Acupuncture-Executive Board Member

  • Natural Products Association-Past National Board Member